Ronnie’s new book, TRUE ROOTS: What Quitting Hair Dye Taught Me About Health And Beauty, recently published!


"TRUE ROOTS illuminates what every woman needs to know about the impact of hair dye—from the damage to our bodies and the environment to its reinforcement of impossible beauty standards. This book is a refreshing and honest revelation." — Lisa Congdon, Editor, “A Glorious Freedom: Older Women Leading Extraordinary Lives”

"Ronnie's truth-telling investigation makes it crystal clear that we should assume chemicals in our products are dangerous until proven safe, not the other way around. I am still coloring my hair, but with each chapter, I feel my resolve growing to make a change!" — Laurie David, Producer/Author

"TRUE ROOTS is THE book the hair care industry does not want you to read. It's lively, persuasive, and shocking—information we desperately need to make informed choices about what we are willing to do to our health for the sake of trying to look young." — Elizabeth Benedict, Editor, “Me, My Hair and I: 27 Women Untangle an Obsession”"

"TRUE ROOTS examines the price women pay for beauty. Through her firsthand experience and 'transition' to gray, Ronnie Citron-Fink asks the hard questions, including if we should or shouldn't dye. It's a must-read for every woman (or man) who is starting to see the appearances of those wily, wiry grays or has been coloring for years." — Amy Ziff, Founder, MADE SAFE”