It saddened me to learn that many large-box retailers opened their doors yesterday...on Thanksgiving. Here’s Walmart’s rational:
"We bought deep, very deep, and we bought deep on items that matter to our customers," said Walmart U.S. Chief Merchandising and Marketing Officer, Duncan Mac Naughton.
What’s deeper than spending time with loved ones on Thanksgiving?
"Walmart's offers will include video games starting at $10 and home appliances such as a Crock Pot slow cooker for $9.44 each."
There's an underlying disconnect…and discontent in this deep thinking that inherently weakens communities.
But who am I to tell Walmart, the largest US employer, what to do? I live in a thriving small town that flourishes over the holidays. Local holiday shopping starts today and helps keep the merchants afloat during the less lucrative winter months. Shopping local during the holiday season creates jobs, boosts the economy, and preserves our neighborhoods. Keeping with peaceful holiday tidings, being a "locavore" matters because it conserves precious energy (the malls are often quite a driving distance away), and preserves our small towns.
In the spirit of the season, let’s be conscious of where we shop. It matters more than saving a few cents on video games and Crockpots. In fact, it matters because shopping local is the glue that holds communities together.